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Berlin, September 2024 – Haier has reaffirmed its commitment to sustainability and technological innovation with a series of ambitious goals outlined at IFA 2024. The company's latest initiatives aim to integrate advanced smart home technologies with eco-friendly solutions, aligning with global efforts to reduce carbon footprints and enhance home energy efficiency.
One of Haier's key objectives is the expansion of its Full Smart Energy Management system, a proprietary platform that allows users to manage their appliances and solar energy systems dynamically. This system provides real-time energy cost data, enabling consumers to optimize appliance usage based on hourly rates. Integrated with the hOn app, this innovation represents a significant leap toward sustainable living, allowing households to reduce energy consumption and minimize environmental impact(Haier Europe).
As part of its broader "Smart Living" strategy, Haier has also committed to enhancing its connected home ecosystem by leveraging Artificial Intelligence (AI). The company envisions a future where smart devices adapt seamlessly to users' lifestyles, learning from daily habits to offer personalized experiences. With smart refrigerators, washing machines, and cooking appliances connected via the hOn app, Haier is setting new standards for convenience, energy efficiency, and sustainability(Haier Europe).
Piergiorgio Bonfiglioli, IoT Product Marketing Director at Haier Europe, emphasized that these innovations are part of a long-term vision: "Our goal is to integrate smart technologies that not only improve daily life but also contribute to the well-being of the planet. By reducing energy consumption and offering products that adapt to individual needs, we aim to create a more sustainable future."
The company's new product lines, showcased at IFA 2024, demonstrate its ongoing commitment to green technologies and premium performance. From AI-powered ovens and hobs to intelligent refrigerators equipped with the latest food preservation technologies, Haier continues to drive the industry forward by blending innovation with environmental responsibility(Haier Europe).
Haier's efforts reflect its broader mission: to lead the transformation of homes into smart, sustainable living environments, offering solutions that address both consumer demands and the global need for sustainability.