At the 2024 European Heat Pump Exhibition, Chinese home appliance giant Haier Group attracted widespread attention with a series of innovative products and solutions. Haier showcased its latest technologies in smart building and energy management, including magnetic levitation heat pump units and ultra-low temperature 120HP screw heat pump units. These products can operate stably in low-temperature environments and have energy efficiency that exceeds national standards.
Haier's air source heat pump products have seen significant growth in the European market, with a year-on-year increase in export sales exceeding 200% in the first half of the year, and order volume increased by 10 times, especially in the French, Italian, and German markets. Against the backdrop of energy tension in Europe, Haier's heat pump products have been warmly welcomed by the market due to their high efficiency and environmental protection characteristics.
Haier has not only innovated in product technology but also provided a full range of energy solutions, including coal-to-electricity heating, multi-energy complementary comprehensive energy, and industrial and agricultural solutions, to meet the clean energy needs of different scenarios. Haier's smart energy integration and operation capabilities provide users with full-process support from pre-sales to after-sales, helping users achieve significant improvements in energy efficiency and cost reduction.
In addition, Haier's performance at IFA 2024 was also very eye-catching, with its products and technologies attracting a large number of visitors. Haier has become the fourth-largest global home appliance brand in the European market, ranking first among Chinese brands. Through the construction of a global channel network, Haier has promoted the globalization of its brand. Its success in the European market has also provided valuable experience for other Chinese companies going global.
In summary, Haier demonstrated its technological strength and brand influence in the global market at the 2024 European Heat Pump Exhibition. Its innovative products and solutions have brought a greener and smarter life experience to users worldwide.