Berlin, September 2024 – Haier Europe made a significant impact at IFA 2024 with its fully connected Smart Home Ecosystem, showcasing cutting-edge appliances that leverage IoT and AI technologies. At its 3,300 square meter exhibition, the brand highlighted innovations across its Haier, Candy, and Hoover lines. The focus was on energy efficiency and sustainable solutions, with products like the X Series 11 washing machines, the I-Pro Shine dishwashers, and the ID Series refrigeration solutions taking center stage.
The hOn app played a crucial role in demonstrating how users can seamlessly manage appliances to optimize performance, minimize energy consumption, and enhance convenience. Gianpiero Morbello, Head of Brand Strategy and IoT at Haier Europe, emphasized, "IFA represents the perfect stage to present our vision of a connected and interconnected ecosystem, leading the industry through innovation."
Haier's commitment to sustainability was further demonstrated with partnerships in smart energy management, underscoring their drive to reduce the environmental impact while improving user experience.