Recently, Forbes released its 2024 list of the World's Best Employers, and Haier Group's Haier Smart Home once again made the list, marking the 8th consecutive year that Haier has received this prestigious recognition. This achievement is not only a testament to Haier's excellence in global human resource management but also an affirmation of its "Ren Dan He Yi" management model and its commitment to fostering a win-win situation for employees and the company.
Haier Smart Home's global human resource management achievements reflect the company's emphasis on employee value and the activation of innovative vitality. Haier's "Ren Dan He Yi" management model breaks away from the traditional hierarchical structure, allowing employees to face customers directly and become the main body of value creation, achieving a resonance between employee value and corporate development.
In addition, Haier Smart Home's innovation in the smart home sector is noteworthy. Haier recently unveiled its latest smart home system, aiming to enhance user experience through revolutionary design and efficient technology. The new system not only offers comprehensive upgrades in functionality but also improves ease of use and coherence through a unique user interface design. Haier's smart home system now integrates higher-specification smart devices, all of which can be managed through Haier's unified platform, providing users with a more intuitive control and monitoring experience.
In terms of market performance, Haier Smart Home once again set multiple records during the 2024 Double 11 period, securing the top sales position across the internet for the 13th consecutive year, demonstrating its outstanding position in the hearts of consumers. This achievement reflects consumers' trust in Haier products and indicates the maturity and influence of the Haier brand in both global and domestic markets.
Haier Smart Home's profits for the first three quarters of 2024 grew by 15.3% year-on-year, with revenues reaching 203 billion yuan, up 2.2% year-on-year, showing a continuous and steady improvement in operational quality. Haier Smart Home has achieved rapid growth through a "research and development, manufacturing, marketing" three-in-one localization layout, relying on its global brand and adopting different strategies in different markets.
These achievements of Haier Group demonstrate its leadership in the global home appliance industry and its continuous ability to innovate, while also reflecting Haier's commitment to employees, users, and social responsibility. As Haier Smart Home continues to advance its strategy of high-end branding, digital transformation, and accelerating the monetization of scenario brands, Haier Group is steadily moving towards its goal of becoming a world-class enterprise.