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Recently, Haier Smart Home, a leading enterprise in the home appliance industry, has been frequently making moves in technological innovation and global market expansion, attracting wide attention in the industry.
In the field of technological innovation, Haier Smart Home's new developments have continuously emerged from information from the National Intellectual Property Administration. On November 15th, Qingdao Haier Air - conditioner Co., Ltd., Qingdao Haier Intelligent Technology Research and Development Co., Ltd., and Haier Smart Home Co., Ltd. obtained a patent named "Opposing - spray Component, Water Purification Module and Air - conditioner". On November 14th, more patent information of Haier Smart Home was announced, including the patent of "Intelligent Temperature - control Method, Device and Terminal Equipment Based on Infrared Imaging". This patent can dynamically monitor the temperature of items in refrigeration equipment, and automatically turn on the refrigeration mode when the item temperature exceeds the threshold, providing users with a more intelligent refrigeration experience. At the same time, there are also patents such as "Method and Device for Controlling Refrigeration Equipment, Refrigeration Equipment, Storage Medium". These patented technologies will further enhance Haier's refrigeration equipment's energy-saving effect and intelligent level. The acquisition of this series of patents once again demonstrates the strong strength and active investment of Haier Smart Home in technological research and development.
In terms of overseas market expansion, Haier Smart Home has also achieved remarkable results. As early as May 2nd this year, Haier Smart Home officially launched the Egypt Ecological Park in Ramadan City, Egypt, which is an important measure for it to deepen the layout in the Middle East and Africa markets and another milestone in its global expansion. The establishment of this ecological park will help Haier Smart Home better meet the local market demand and enhance its brand influence and market share in the region.
However, the development of Haier Smart Home has not been all smooth sailing. On July 30th this year, a consumer reported that the double - door refrigerator purchased from the Haier Refrigerator and Freezer Flagship Store on Tmall Mall might have false advertising problems and demanded refund and compensation of costs. However, as an ODR green - channel enterprise, Haier actively handled consumer complaints. Finally, under the mediation of the Laoshan District Market Supervision and Administration Bureau in Qingdao, a mediation agreement was reached on July 30th. This incident also reminds Haier Smart Home that it needs to be more rigorous in the process of product marketing and sales to protect the rights and interests of consumers and the good corporate image.
Despite some challenges, relying on its leading advantages in technology, scale, and service, Haier Smart Home has continuously promoted high-end strategy and digital transformation. Against the background of the overall pressure on the domestic home appliance market, Haier Smart Home has continuously enriched the high-end product lineup by launching high-end brands such as Casarte, providing consumers with more high-quality choices. At the same time, the company has deeply promoted the full-process digital transformation, continuously optimizing user operation, research and development innovation, cost and expense, and order fulfillment, and improving operation efficiency.
Looking to the future, Haier Smart Home will continue to adhere to innovation-driven development, continuously enhance the competitiveness of products and the influence of the brand, and occupy a more important position in the global home appliance market. At the same time, the company will also actively respond to market challenges, strengthen communication and interaction with consumers, and provide consumers with better products and services.