Haier Heat Pumps: Soaring in the European Market

Market Growth: Haier's air source heat pumps have experienced substantial growth in the European market. In the first half of 2022, the export sales volume of Haier's air source heat pumps increased by more than 200% year-on-year, with the order volume increasing tenfold, particularly in France, Italy, and Germany. This growth is largely attributed to the energy紧张 situation in Europe, where heat pumps, as an efficient and energy-saving heating solution, have been widely welcomed by the market.

Technological Innovation: Haier has achieved stable operation of air source heat pumps in a wide temperature range of -25°C to 55°C through technological innovation. The full DC inverter technology exceeds the industry's first-class energy efficiency, with an energy-saving efficiency of over 30%. This indicates that Haier has significant competitiveness in heat pump technology.

Policy Support: To promote energy transformation and reduce carbon emissions, many European governments have introduced heat pump subsidy policies, with the highest subsidy reaching about 5000 euros, which greatly reduces the installation costs and payback period of the equipment. This policy support has provided favorable conditions for the promotion of Haier and other heat pump products in Europe.

Market Outlook: Although the export volume of heat pump products has returned to a stable level in 2023 due to reduced subsidies, the long-term consensus in the industry is that air source heat pumps have a bright future in Europe. The market is expected to grow at an annual rate of 20% to 30%.

Industry Chain Opportunities: Against the backdrop of the European energy crisis, the domestic heat pump industry chain has ushered in development opportunities. China is a major global producer and exporter of heat pumps, and OEM enterprises are expected to fully benefit from the high demand for heat pumps in Europe. As one of the main players in the domestic heat pump market, Haier is expected to benefit from this trend.

Industry Recognition: Haier's market share and growth rate demonstrate its recognition in the industry. Haier's strong performance in both the domestic and European markets has further consolidated its position in the global heat pump industry.