The sales channels in my country's heat pump market are mainly divided into three categories: enterprise self-operated model, agency model and mixed model of the two. The direct operation model is when an enterprise opens branches in various places or dispatches business personnel to operate directly. This model is mainly used for commercial machines, and there are fewer such models for home machines. The direct operation model is limited by the strength and capabilities of the enterprise, making it difficult to become stronger and bigger. The distribution system model is that manufacturers establish offices in various places to expand channels, send business personnel to conduct coaching work in the early stage, and dealers independently complete market operations in the later stage. The problem with this model is that the consequences of the game of interests between the enterprise and the dealer are often two The operators are separated and the channels are unstable. The third is hybrid mode. Zhiyan Consulting data shows that some companies adopt the direct sales model in surrounding markets, while adopting the distribution system in foreign markets. From an industry perspective, the dealer model occupies a large proportion. Overall, the sales channel construction in the heat pump industry is still in its infancy, and the most suitable channel model and channel management methods are still uncertain.