Haier Unveils 2024 Strategy: Focusing On Boundless Ecosystems And Global Innovation

Recently, Haier Group announced its strategic plan for 2024, highlighting its ongoing global innovation efforts and future vision. Centered around the new brand slogan, "Co-creating Infinite Possibilities through Boundless Ecosystems," Haier aims to strengthen its position in smart home technology, digital transformation, and ecosystem brand development.

In the smart home sector, Haier is accelerating the creation of a global smart ecosystem, exemplified by platforms like "Yilian" (Clothing Network) and "Shilian" (Food Network), offering intelligent home solutions for users. By leveraging its global research and development network, Haier continues to innovate with breakthrough technologies, such as magnetic cooling technology for food preservation, which significantly enhances customer experience.

Beyond smart appliances, Haier is also expanding its presence in emerging industries like industrial internet and healthcare. In 2024, Haier will further develop its "3+4" industrial internet platform strategy, covering verticals such as healthcare, automotive, urban management, and renewable energy. Notably, Haier's acquisition of Shanghai RAAS highlights its ambition in the booming healthcare sector, a key market projected to reach 17 trillion RMB by 2026​.

These forward-looking strategies mark Haier's continued progress toward becoming a world-class enterprise, leading technological innovation and driving global industry transformation.