Haier, a leading enterprise in the home appliance industry, is seeing an increasingly strong development momentum in the European market. With its innovative products, localization strategy, and excellent service, it continuously wins the favor and recognition of European consumers.
In the just-passed [relevant time period], Haier has achieved a series of remarkable results in the European market. It is reported that its revenue in the European market continued to grow in the first half of 2024, further consolidating its market position in this region. This achievement is due to Haier's years of intensive cultivation in the European market and its accurate grasp of the needs of local consumers.
In terms of product innovation, Haier is constantly introducing new products to meet the increasingly diverse needs of European consumers. Since April this year, Haier's new Titanium high-end oven products have been successively launched in European countries such as Spain, Italy, and France. This oven adopts first-class craftsmanship, and the dimensional error matching cabinets is controlled within 0.2mm, truly achieving integrated cabinet and appliance, solving the pain point of embedded oven installation in the European market. Its innovative bionicook bionic cooking design accurately senses food temperature and cooking status through wireless Bluetooth probes, bringing a new cooking experience to European consumers. In addition, Haier's smart wine coolers, large-diameter washing machines and other products are also widely popular in the European market. These products not only have advanced intelligent functions but also can well adapt to the living habits and usage scenarios of European consumers.
The localization strategy is the key to Haier's success in the European market. Haier has established multiple production bases in Europe, such as the refrigerator factory in Romania and the dryer factory in Turkey, continuously improving the layout of the localized supply chain in Europe. This can not only quickly respond to the needs of the local market but also reduce production costs and improve the competitiveness of products. At the same time, Haier deeply understands the cultural differences and usage habits of consumers in various parts of Europe and conducts targeted product research and development and marketing promotion. For example, in response to the pain points of European consumers' concern about energy prices and energy consumption, Haier's refrigerator equipped with hon app can automatically adjust the optimal preservation temperature of food materials to help users manage energy consumption.
In terms of brand building, Haier continuously enhances brand awareness and influence by participating in major well-known exhibitions in Europe. At this year's Internationale Funkausstellung Berlin, Haier's booth area reached 3300 square meters. With brands such as Haier, candy, and hoover, it conducts an all-round display with new products, new solutions, and new ecosystems, attracting the attention of many visitors. Its excellent products and cutting-edge technologies have shown Haier's strong strength and innovation ability to the European market.
Haier's success in the European market not only sets an example for Chinese enterprises "going global" but also brings more high-quality home appliance products and smart living experiences to European consumers. In the future, Haier will continue to increase investment in the European market, continuously expand business fields, and strive for the goal of becoming the number one home appliance brand in Europe. It is believed that with Haier's continuous efforts, its development prospects in the European market will be even broader.