Recently, the air source heat pumps of Chinese home appliance brand Haier have attracted widespread attention in the European market. Many European countries are about to enter winter, and the demand for heating has increased significantly. Against the backdrop of soaring electricity prices and restricted natural gas supplies, Haier's air source heat pumps have become the ideal choice for many European families.
According to relevant data, in September 2023, China exported 353.042 million household appliances, with a year-on-year growth of 23%; from January to September, the cumulative export volume reached 2,751.777 million units, with a year-on-year growth of 7%. Among them, Haier's air source heat pumps witnessed a high growth in exports to Europe in the first half of the year, with an increase of more than 200% and an order volume increase of 10 times. The growth rates in France, Italy, and Germany were among the highest.
The energy crisis in Europe continues to intensify, and governments of various countries are actively seeking alternative energy solutions. Air source heat pump technology, with its advantages of high efficiency, energy saving, cleanliness, and environmental protection, has gradually become the new favorite in the European market. Through technological innovation, Haier's air source heat pumps can operate stably in a wide range of -25°C to 55°C. The full DC inverter technology exceeds the industry's first-level energy efficiency, and the energy-saving efficiency reaches more than 30%.
In Europe, the equipment cost and installation cost of an air-source heating unit for a family is approximately 10,000 euros. However, subsidy policies in many European countries such as France and Italy can provide a maximum subsidy of approximately 7,000 euros, which greatly reduces the installation cost and equipment payback period, further promoting the popularity of Haier's air source heat pumps in Europe.
Currently, Haier's air source heat pumps have been exported to many countries such as Poland, Italy, Spain, Turkey, and Portugal. They not only perform well in the field of household heating but also have multiple functions such as hot water and drying, meeting the diverse needs of European users.
The person in charge of the Haier European market stated that Haier has always been committed to technological research and development and product innovation to adapt to the needs of different markets. In addition to air source heat pumps, Haier also showcased energy substitution solutions for overseas markets at the Canton Fair, including products using R290 environmentally friendly refrigerants. In the future, Haier will continue to pay attention to the dynamics and demands of the European market and provide more high-quality and energy-saving products and solutions for European consumers.
With the continuous growth of demand for clean energy in Europe and the further development of heat pump technology, Haier's air source heat pumps are expected to achieve even more outstanding results in the European market and make greater contributions to Europe's energy transformation and environmental protection endeavors.